Celebrating Tiny Treasures. Creating Brighter Futures.
We are a South African family-run competition built on two simple beliefs: every child deserves to be celebrated, and every child deserves shoes on their feet.
Our Mission
To give every South African parent a free, dignified and joyful stage on which to celebrate their child, while turning that celebration into something tangible for children who have far less. Every entry, every vote and every share moves us closer to a pair of school shoes for a learner who needs them.
Our Vision
A South Africa where no learner walks to school barefoot. We want Tiny Treasures SA to become the country’s most-loved monthly celebration of childhood, and its most consistent quiet contributor to school-readiness in under-resourced communities.
The School Shoes Initiative
It started with one photograph: a seven-year-old in Limpopo walking four kilometres to school in shoes two sizes too small. We could not unsee it. So we built the competition around it.
A fixed portion of every voting package goes straight into bulk school shoe purchases, distributed through partner schools each term. For absolute transparency and we publish every drop.